A recent survey showed that firms used two different kinds of metrics when measuring results and measuring efforts that go into new-product development.These consist of output and input metrics.Which of the following is an input metric?
A)number of ideas or concepts in the new-product pipeline
B)number of new products or services launched
C)return on assets (ROA)for existing products or services
D)customer satisfaction with new products or services
E)revenue growth due to new products or services

Question

Quizplus · Accepted Answer

A recent survey showed that firms used two different kinds of metrics when measuring results and measuring efforts that go into new-product development.These are: (1)output metrics,which include the revenue growth due to new products or services and customer satisfaction with new products or services,and (2)input metrics,which include the number of ideas or concepts in the new-product pipeline and R&D spending as a percentage of sales.

A Recent Survey Showed That Firms Used Two Different Kinds