A magazine publisher asks you to commit to a brief trial subscription. Having committed to the trial subscription, you may be more likely to buy a year-long subscription. This exemplifies the ___________ compliance technique.

Question

Quizplus · Accepted Answer

The technique described is the "foot-in-the-door" compliance technique, where the person is asked to commit to a small request (the trial subscription) with the hope that they will be more likely to comply with a larger request (a year-long subscription) later on. The "door-in-the-face" technique involves making a large request first, hoping that the person will then agree to a smaller request, while the "foot-in-the-face" technique involves making a very large request first, and then following it up with a smaller, more reasonable request. "Foot-in-the-mouth" is not a recognized compliance technique.

A Magazine Publisher Asks You to Commit to a Brief