Conformity based on a desire for approval is called _____ social influence. Conformity based on the desire to reduce uncertainty is called _____ social influence.

Question

Quizplus · Accepted Answer

Normative social influence involves conforming in order to be accepted by a group or avoid social disapproval, while informational social influence involves conforming based on the assumption that the group knows better or has more accurate information.

Conformity Based on a Desire for Approval Is Called _____