Classic experimental studies of conformity were conducted in the 1950s by:

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Classic experimental studies of conformity were conducted in the 1950s by Solomon Asch, who conducted experiments on how individuals conform to a majority opinion even when it goes against their own beliefs or judgment. Milgram's experiments were focused on obedience to authority, Zimbardo's on the role of situational factors in shaping behavior, and Festinger's on cognitive dissonance.

Classic Experimental Studies of Conformity Were Conducted in the 1950s