The tendency to modify one's attitudes, behaviors, and beliefs to match those of others is called:

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Conformity refers to the tendency to adjust one's attitudes, behaviors, and beliefs to match those of others. Compliance refers to the act of changing one's behavior in response to a direct request or command, persuasion refers to the act of attempting to change someone's attitudes or beliefs through communication, and obedience refers to following the commands or orders of an authority figure.

The Tendency to Modify One's Attitudes, Behaviors, and Beliefs to Match