Service consumers tend to be more brand loyal than goods consumers because:
A)more choices are available.
B)brand loyalty lowers the amount of perceived risk.
C)each service provider provides many brands.
D)the prices of their main provider are usually less expensive.
E)location of the provider is the major driver in the consumer selection process.

Question

Quizplus · Accepted Answer

Service consumers tend to be more brand loyal than goods consumers because brand loyalty lowers the amount of perceived risk. With services, there is often more uncertainty about the quality of the service and the outcome, leading consumers to stick with a brand they trust.

Service Consumers Tend to Be More Brand Loyal Than Goods