Which of the following statements about the consumption stage of the consumer decision process for services is NOT true?
A)The activities of production,acquisition,and use of services occur in a definite order and have clear boundaries between them.
B)The concept of disposal is irrelevant with regards to services.
C)The consumption stage is more complex for services than goods.
D)Consumer evaluation of the service occurs during and after consumption.
E)Service marketers are able to change consumer evaluations during the service encounter.

Question

​Which of the following statements about the consumption stage of the consumer decision process for services is NOT true?
A)​The activities of production,acquisition,and use of services occur in a definite order and have clear boundaries between them.
B)​The concept of disposal is irrelevant with regards to services.
C)​The consumption stage is more complex for services than goods.
D)​Consumer evaluation of the service occurs during and after consumption.
E)​Service marketers are able to change consumer evaluations during the service encounter.

Quizplus · Accepted Answer

The consumption stage of services often involves simultaneous production and consumption, making the boundaries between production, acquisition, and use less clear and definite compared to goods.

​Which of the Following Statements About the Consumption Stage of the Consumer

Which of the Following Statements About the Consumption Stage of the Consumer