____ is the level of service quality a customer believes is likely to occur.
A)Desired service
B)Predicted service
C)Ideal service
D)Adequate service
E)Derived expectations

Question

Quizplus · Accepted Answer

Predicted service is the level of service quality that a customer believes is likely to occur, based on past experiences, word-of-mouth, and marketing communications. Desired service refers to the level of service quality that a customer hopes to receive, while ideal service is the highest level of service quality that a customer believes is possible. Adequate service refers to the minimum acceptable level of service quality, while derived expectations are based on customers' prior experiences with similar services or products.

____ Is the Level of Service Quality a Customer Believes