The zone of tolerance is most directly related to which of the following unique service attributes?
A)intangibility
B)perishability
C)heterogeneity
D)inseparability
E)homogeneity

Question

Quizplus · Accepted Answer

The zone of tolerance refers to the range of acceptable variation in service quality that customers are willing to tolerate. This is closely related to the unique service attribute of heterogeneity, as service quality can vary due to a variety of factors such as differences in service providers, customers, and timing.

The Zone of Tolerance Is Most Directly Related to Which