When forming customer expectations,price acts as a(n):
A)enduring service intensifier.
B)transitory service intensifier.
C)explicit service promise.
D)implicit service promise.
E)situational factor.

Question

Quizplus · Accepted Answer

Price acts as an implicit service promise because it indirectly communicates the quality and value of the service to the customer, influencing their expectations.

When Forming Customer Expectations,price Acts as A(n)