When forming customer expectations,the firm's brochure acts as a(n):

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The brochure is a marketing tool used by firms to present information about their products and services to potential customers. It gives an explicit service promise to the customers about the features and benefits of their products or services. Thus, it forms customer expectations by making promises about the quality and level of service that the customer can expect.

When Forming Customer Expectations,the Firm's Brochure Acts as A(n)