All of the following are part of the logic for the position that satisfaction assists consumers inrevising service quality perceptions except:
A) Consumer perceptions of the service quality of a firm with which he or she has no prior experience is based on the consumer's expectations.
B) Subsequent encounters with the firm lead the consumer through the disconfirmation process and revisedperceptions of service quality are formed.
C) Once service quality perceptions are fixed,additional encounters with the firm have little bearing.
D) Revised service quality perceptions modify future consumer purchase intentions toward the firm.
E) The sum of a customer's satisfaction over time with a single firm equals the customer's service quality perception.
Correct Answer:
Verified
Q2: A hotel may feel that its customers
Q3: Employee willingness to perform and employee-job fit
Q4: _ is an attitude formed by a
Q5: Management's inability to translate what consumers want
Q6: Understanding the customer is a critical step
Q7: The distance between a customer's expectations of
Q8: As a service organization's hierarchy becomes more
Q9: The difference between what management perceives consumers
Q10: The _ gap is the difference between
Q11: _ is a short-term,transaction-specific measure.
A)Customer satisfaction
B)Focus group
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents