_____ examine(s) the customer'sperspective of a firm's strengths and weaknesses.
A)Customer research
B)Employee survey
C)Noncustomer research
D)Customer complaints
E)Service quality survey

Question

Quizplus · Accepted Answer

Customer research is specifically designed to gather feedback and insights from customers, and can include methods such as surveys, focus groups, or customer interviews. This type of research allows a firm to understand how customers view their strengths and weaknesses, which can inform areas for improvement and help maintain customer satisfaction. Employee surveys, non-customer research, customer complaints, and service quality surveys may also provide insight, but they do not specifically focus on the customer's perspective of a firm's strengths and weaknesses.

_____ Examine(s) the Customer'sperspective of a Firm's Strengths and Weaknesses