____ seeks new customers by offering discounts and developing promotions that encourage new business.

Question

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Conquest marketing is a strategy to acquire new customers by offering discounts and promotions to attract them to switch from competitors. Customer retention (A) focuses on retaining existing customers through various means, while frequency marketing (B) aims to encourage repeat purchases from current customers. Relationship marketing (D) focuses on building long-term relationships with customers based on trust and loyalty. Aftermarketing (E) is a strategy to support customers after the sale to ensure satisfaction and encourage repeat business.

____ Seeks New Customers by Offering Discounts and Developing Promotions