All of the following statements related to customer retention are true except:
A) One of the key benefits of customer retention is repeat sales.
B) Existing customers are willing to pay more for a firm's services.
C) It costs 3 to 5 times more to keep a customer than to get a new one.
D) Long-term customers tend to have lower maintenance costs.
E) Customer retention often leads to positive referrals.
Correct Answer:
Verified
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Q15: _ refers to the average dollar amount
Q16: The strategy for cultivating customer loyalty that
Q17: An unwritten,unspoken guarantee that establishes an understanding
Q19: Which of the following is NOT a
Q20: At the macro level,firms engaged in relationship
Q21: The defection management process includes all of
Q22: The least loyal of any customer type
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