All of the Following Are Customer-Directed Benefits Associated with Unconditional

All of the following are customer-directed benefits associated with unconditional guarantees except:

A) guarantees that are invoked provide a measurable means of tracking poor service.
B) customers perceive they are getting a better value.
C) the perceived risk associated with the purchase is lower.
D) the consumer perceives the firm to be more reliable.
E) the guarantee helps consumers decide when comparing competing alternatives.