Bob defected to another service provider due to a friendship that developed through a civic club.Bob is an example of a(n) _____ defector.

Question

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Bob switched to another service provider due to a non-service related factor, which is the friendship he developed through a civic club. This type of defection is categorized as organizational defection as it is influenced by social ties to the organization rather than the service itself.

Bob Defected to Another Service Provider Due to a Friendship