The marketers at Apple use a number of communication methods-including advertising in many forms of media, personal selling, public relations, event sponsorship, corporate advertising, social networking, and point-of-purchase, among others-in a coordinated process to build and maintain brand exposure.The Apple promoters are demonstrating a form of integrated brand promotion (IBP).

Question

Quizplus · Accepted Answer

The statement accurately describes the use of various communication methods by Apple marketers in a coordinated process, which is known as integrated brand promotion (IBP).

The Marketers at Apple Use a Number of Communication Methods-Including