A brand variant is created when a company adapts and expands its current brand into a totally new product area.

Name: A brand variant is created when a company adapts and expands its current brand into a totally new product area.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A brand variant is a strategy in branding where a company extends its existing brand to a new product category. It is a way to leverage the existing brand equity and recognition to penetrate a new market. This can include sub-brands, spin-offs, or line extensions.

A Brand Variant Is Created When a Company Adapts and Expands