Advertising is only one area of the marketing mix, and it represents only one of many different IBP tools used in the marketing mix.

Question

Quizplus · Accepted Answer

The marketing mix consists of product, price, place, and promotion. Advertising is a promotional tool, but there are many other promotional tools such as personal selling, sales promotion, public relations, direct marketing, and online marketing.

Advertising Is Only One Area of the Marketing Mix, and It