Delayed response advertising attempts to develop recognition and approval of a brand over time, relying on imagery and message themes that emphasize the benefits and satisfying characteristics of a brand.

Question

Quizplus · Accepted Answer

Delayed response advertising is a strategy that aims to build brand recognition and approval over time through imagery and message themes that highlight the benefits and appealing characteristics of a brand. This approach is in contrast to direct response advertising, which seeks to generate an immediate response from the target audience.

Delayed Response Advertising Attempts to Develop Recognition and Approval of a Brand