A marketer is asked to analyze her company's advertising industry expenditures by target market.She wants to start with the broad market that is most often selected by advertisers.She begins her work by looking at

Question

Quizplus · Accepted Answer

Household consumers are the broadest target market and are often the primary focus of advertising expenditures. Therefore, it makes sense to begin analyzing advertising industry expenditures by targeting this market.

A Marketer Is Asked to Analyze Her Company's Advertising Industry