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During the NCAA Championships, a National Sports Equipment Manufacturer Runs

Question 44

Multiple Choice

During the NCAA championships, a national sports equipment manufacturer runs an edgy, fast-paced commercial featuring a well-known hip hop artist.A group of guys watching in a fraternity house seem to interpret the commercial in roughly the same way.When members of an audience share a similar interpretation of an ad like this, it is most likely the result of the


A) backgrounds and value systems of audience members.
B) frequency of the commercial.
C) content of the commercial.
D) characteristics of the product being advertised.

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