A well-known manufacturer of office machines needs to hire a new product manager for its line of high-end copying machines for office use.The human resources associate is aware that the new manager she hires will most likely need to

Question

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The high-end copying machines for office use would require a targeted approach to reach potential customers. Using both personal selling and advertising would be the most effective way to reach potential customers and provide them with information about the product's features and benefits. Eliminating government organizations or not-for-profit businesses as potential target markets would limit the potential customer base and could lead to missed sales opportunities.

A Well-Known Manufacturer of Office Machines Needs to Hire a New