Based on the criteria that defines the concept of advertising, which of the following communication efforts would be considered advertising?

Question

Quizplus · Accepted Answer

Advertising is a paid, non-personal communication about a product, service or idea by an identified sponsor. In this case, the television message from a national trade group promoting the consumption of pork is a paid communication and fits the criteria of advertising. The other options are not advertising, as they are not paid, non-personal communications promoting a product, service or idea by an identified sponsor.

Based on the Criteria That Defines the Concept of Advertising