A marketing manager for a giant beverage firm has been put in charge of all advertising for a new soft drink that appears to have a common appeal in different cultures around the world.This manager will most likely engage in

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Global advertising is the most appropriate as the new soft drink has a common appeal in different cultures around the world. It involves creating a universal advertising campaign that can be used across multiple countries and regions with minimal adaptation or customization. This approach allows the marketing manager to leverage economies of scale and reach global audiences with a consistent message.

A Marketing Manager for a Giant Beverage Firm Has Been