Farm Fresh Market, a local grocery store chain, has decided to run a series of advertisements.For this to be considered an advertising campaign, the Farm Fresh Market ads must

Question

Quizplus · Accepted Answer

An advertising campaign must communicate a cohesive and integrated idea or theme to be considered a campaign. While it may help to focus on store products, target segmented audiences, and appear in multiple forms of media, these are not necessary requirements for an advertising campaign.

Farm Fresh Market, a Local Grocery Store Chain, Has Decided