EcoNature Is a Small Manufacturing Firm Distributing a New Line

EcoNature is a small manufacturing firm distributing a new line of eco-friendly household cleaning products in Western and Southwestern states.To raise awareness and encourage consumers to trial its products, it buys advertising time on cable TV, places ads in regional issues of women's magazines, and offers coupons via a number of metropolitan newspapers.Each new communication undergoes a review process to ensure that it displays the new "green" brand logo and carries the same message.Overall, EcoNature is

A) segmenting its target audience.
B) running corporate advertising.
C) creating primary demand.
D) managing the IBP process.