For a communication to be classified as advertising, which of the following criteria does not have to be met?

Name: For a communication to be classified as advertising, which of the following criteria does not have to be met?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

All of the other criteria (paid, mass-mediated, persuasive) must be present for a communication to be considered advertising. The promotion of a product is a common characteristic of advertising, but it is not a requirement for classifying a communication as advertising.

For a Communication to Be Classified as Advertising, Which of the Following