FoodPro is a manufacturer of innovative versions of traditional small kitchen appliances like toasters, can openers, and blenders.Because it competes with national giants like GE and Sunbeam, the firm decides to launch ads designed to get the attention of shippers, handlers, brokers, and store managers who carry, deliver, distribute, and display its products.Taken together, the retailers, wholesalers, and distributors targeted by FoodPro comprise its

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The retailers, wholesalers, and distributors targeted by FoodPro can be collectively referred to as its trade channel, which is responsible for the distribution and sale of its products. While these individuals may be part of FoodPro's target audience, the term "target audience" typically refers to the end-users or consumers of a product or service. "Marketing mix" refers to the various elements of a company's marketing strategy, such as product, price, promotion, and place (distribution). "Professional segment" is not a commonly used term in marketing and does not accurately describe FoodPro's target market. Therefore, the best choice is B.

FoodPro Is a Manufacturer of Innovative Versions of Traditional Small