A Medical Equipment Supplier Is Targeting a Number of Healthcare

A medical equipment supplier is targeting a number of healthcare professionals (doctors, nurses, physical therapists) with its latest advertising.This firm should be aware that the advertising is attempting to reach an audience that

A) has little real purchasing power within this industry.
B) can best be found through general interest magazines.
C) has the same broad and generalized needs as the rest of the population.
D) relies on specific language, images, and terminology.