It is evident that firms have not fully exploited all the opportunities that ____ marketing has to offer via communication through devices like smartphones and digital tablet-like devices.

Question

Quizplus · Accepted Answer

The use of devices like smartphones and digital tablets suggests that the opportunities for marketing are focused on mobile devices, making B the best choice for the blank. Direct marketing, choice A, may or may not involve mobile devices specifically, while local marketing, choice C, tends to rely on reaching consumers near the point of purchase, and trade channel marketing, choice D, is focused on relationships with distributors and suppliers rather than end users.

It Is Evident That Firms Have Not Fully Exploited All