A late-night television commercial for kitchen knives urges viewers to "call this toll-free number in the next 30 minutes to receive a free cutting board" and assures them that "operators are on duty." This is an example of a direct response ad.

Question

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The commercial is urging viewers to take immediate action by calling the toll-free number within the next 30 minutes to receive a free gift. This is the hallmark of a direct response ad, which seeks to generate an immediate response from the audience.

A Late-Night Television Commercial for Kitchen Knives Urges Viewers to "Call