When a brand is perceived by consumers as providing some form of satisfaction that is beyond the cost to purchase the brand, it is said to have brand equity.

Name: When a brand is perceived by consumers as providing some form of satisfaction that is beyond the cost to purchase the brand, it is said to have brand equity.
Brand: Quizplus
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Quizplus · Accepted Answer

The Answer of When a brand is perceived by consumers as providing some form of satisfaction that is beyond the cost to purchase the brand, it is said to have brand equity.

When a Brand Is Perceived by Consumers as Providing Some