Essentially, the difference between value and symbolic value is that the first term refers to ads aimed at consumers, and the second term refers to ads aimed at businesses.

Question

Quizplus · Accepted Answer

The statement is incorrect. Value and symbolic value refer to different types of messaging in advertising, regardless of the target audience. Value messaging emphasizes the practical or functional benefits of a product or service, while symbolic messaging emphasizes the emotional, social, or cultural meanings associated with them. Both types of messaging can be used in both consumer and business-to-business advertising.

Essentially, the Difference Between Value and Symbolic Value Is That