When national companies and local merchants share advertising expenses, they are taking part in ____ advertising.

Question

Quizplus · Accepted Answer

Cooperative advertising involves a partnership between a national company and a local merchant or retailer to share the cost of advertisements. This can be beneficial for both parties as it allows the national company to reach a local audience while the local merchant can benefit from the increased exposure and marketing support.

When National Companies and Local Merchants Share Advertising Expenses, They