When the advertising of Brandmoor's, a regional department store, is created to encourage and maintain brand loyalty, it supports successful price increases.Economists would call this department store's strategy an example of

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Inelasticity of demand refers to a situation where changes in price have little effect on the quantity demanded. By encouraging brand loyalty, Brandmoor's can increase prices without significantly reducing demand, as loyal customers are less sensitive to price changes.

When the Advertising of Brandmoor's, a Regional Department Store, Is