What three elements do today's marketers want to build and maintain through their promotional efforts?

Question

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Today's marketers want to build and maintain awareness, so that potential customers know their brand or product exists. They also want to establish an identity for their brand, which helps to distinguish it from competitors. Finally, they want to create preference among consumers, so that their brand or product is the first choice when customers are ready to purchase.

What Three Elements Do Today's Marketers Want to Build and Maintain