Scenario 1-3
In 2006, gaming giant Nintendo launched an innovative motion-sensing gaming console called the Wii. The Wii quickly took over as the leading gaming console because of its unique activity-enabling qualities, and for nearly four years, dominated hardware sales in the gaming industry as any true competition for the product was yet to be introduced. However, this changed in late 2010 as Sony introduced its own motion-detecting gaming system to the market, the Playstation Move. Sony has marketed the product as a superior product to Nintendo's, claiming it is more precise and flaunting the Playstation's high-quality graphics. Sony's Move has been a topic of great debate, but the reception of the product over the long haul has yet to be seen. To dethrone the Wii, Sony will need to find a way to appeal to those that have not yet bought into "motion-gaming." And of course, it wouldn't hurt if Sony somehow found a way to entice Nintendo followers to switch over to its newest addition to the gaming industry.
-(Scenario 1-3) To have the greatest opportunity for success in selling the Playstation Move, Sony must rely on a number of different tools available in the marketing mix.Which one of the following is true?

Question

Quizplus · Accepted Answer

Product distribution is one of the components of the marketing mix, which also includes product, price, and promotion. While advertising is important, it is only one aspect of promotion, which also includes personal selling, sales promotion, and public relations. The marketing mix is intended to work together to support the overall marketing strategy and achieve the company's goals. Therefore, it is important for Sony to consider its product distribution as part of its marketing mix to ensure that the Playstation Move is available to consumers in the right place at the right time.

Scenario 1-3 In 2006, Gaming Giant Nintendo Launched an Innovative Motion-Sensing Gaming