A brand of soup is perceived by consumers as a "good deal," one that provides a certain level of comfort and satisfaction that goes well beyond just the money it takes to purchase a few cans.In this way, the soup is said to have

Question

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The fact that consumers perceive the soup as providing comfort and satisfaction beyond its monetary cost indicates that the soup has value. Therefore, option D is the best choice. Option A, demand stimulation, would refer to efforts by the brand to increase demand for the soup, which is not mentioned in the scenario. Option B, inelastic demand, would suggest that the demand for the soup remains constant despite changes in price, which is also not mentioned. Option C, positioning, would refer to how the brand places the soup in the market relative to its competitors, which is not discussed in the scenario.

A Brand of Soup Is Perceived by Consumers as a "Good