EarthWorld, a manufacturer of camping gear and apparel, sells several lines of sleeping bags that are very similar to each other.The company does not want one line of sleeping bags to steal market share from the others.To protect against this, EarthWorld must be concerned with the effective use of

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Internal positioning, also known as product differentiation, is a strategy used by companies to distinguish their products from those of their competitors. In this case, EarthWorld wants to differentiate between its different lines of sleeping bags to prevent cannibalization of sales. By effectively positioning each line of sleeping bags within the company's product portfolio, EarthWorld can target different segments of the market without creating direct competition between its own products.

EarthWorld, a Manufacturer of Camping Gear and Apparel, Sells Several