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A Critic of Advertising Tells You That the Costs of Advertising

Question 66

Multiple Choice

A critic of advertising tells you that the costs of advertising are built into the costs for products, which are then passed on to the consumer.You have decided to argue the issue.You can make many points, but which argument should you not present?


A) The increased demand for products that results from advertising can lower the cost of the production of the products.
B) Economies of scale spread fixed costs over a large number of production units.
C) The cost of advertising is usually not built into the cost of products.
D) This must be balanced against the time it would take a person if he or she had to search for information about products without advertising.

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