A manufacturer of a new electronic device launches a campaign to create demand for the entire product category, since it is new to the public.This is known as

Question

Quizplus · Accepted Answer

The manufacturer is creating demand for the entire product category, which is known as primary demand stimulation. This indicates that the company is not focused on promoting a specific brand or product, but is trying to generate interest and demand for the new electronic device category in the market.

A Manufacturer of a New Electronic Device Launches a Campaign