What is the term for the effort to create a perceived distinction between an organization's brand and the competition's brand?

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The term for the effort to create a perceived distinction between an organization's brand and the competition's brand is differentiation. This involves highlighting unique features or benefits of a company's products or services in order to make it stand out from its competitors. Internal positioning refers to how a company positions its own products or services within its portfolio, while external positioning refers to how a company positions itself relative to its competitors. Market segmentation is the process of dividing a larger market into smaller groups based on specific characteristics or needs.

What Is the Term for the Effort to Create a Perceived