Scenario 1-4
At Target, a global discount retailer, sales are around $65 billion a year and rising.In addition, the company employs more than 360,000 people worldwide.Target stores carry just about every major brand imaginable.In addition, Target carries a number of its own brands including Market Pantry, Archer Farms, and Up and Up. Each of the brand labels appears on different products throughout the store-for example, The Archer Farms label appears on the retailer's highest quality foods. The Market Pantry label appears on food items as well, however these items are often sold at a significantly lower price. The Up and Up label is on a large range of products ranging from paper products to household cleaning supplies.
-(Scenario 1-4) In a local newspaper, Target purchases and runs a message that does not refer to any of the products it carries.Instead, it mentions that employees from each of its national stores contribute both the store's resources and their own free time to community projects such as United Way.This is an example of

Question

Quizplus · Accepted Answer

This is an example of corporate advertising, which focuses on promoting the company's image and values rather than specific products.

Scenario 1-4 At Target, a Global Discount Retailer, Sales Are Around $65