What became the biggest word of the 1970s, a word that was quickly picked up by advertising and expanded into the promotional theme of the decade?

Question

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The biggest word of the 1970s was "me". It became popular due to the rise of individualism and self-expression during that time. Advertising quickly picked up on this trend and used it as a promotional theme throughout the decade. The phrase "Me generation" was coined to describe the cultural shift towards self-centeredness.

What Became the Biggest Word of the 1970s, a Word