Scenario 3-1
In the early and mid-1800s, soaps were made from animal fats.The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal.This changed when soap makers began to use vegetable fats and perfume in the soap-making process.According to Procter & Gamble legend, one batch of this vegetable-based soap was left to mix too long.The result was a product that floated in water due to an excess amount of air.The company turned this into a selling point and, in 1882, launched one of the first soaps with the potential for national sales-Ivory soap-with the slogans "It floats" and "99-44/100 percent pure." (Stephen Fox, The Mirror Makers, [New York: Random House, 1984], 24.)
-(Scenario 3-1) The innovation of Ivory soap created which advantage for the advertiser?

Question

Quizplus · Accepted Answer

The innovation of Ivory soap allowed the advertiser to differentiate the product from other soaps, as it was the first soap to float in water and was marketed as "99-44/100 percent pure." This unique selling proposition helped Ivory soap stand out from competitors and appeal to a national audience.

Scenario 3-1 In the Early and Mid-1800s, Soaps Were Made from Animal