Scenario 3-3
Zooppa is a global social network for creative talent that partners with companies to launch user-generated advertising campaigns. Two years after it was initially founded in 2008, the company continues to offer consumers an outlet for their creative advertising ideas. Members of the network submit their original ads in response to a company's creative brief.These ads can take various formats including video, print, banners, concepts, and radio, and winners of the various competitions often take home a monetary prize. The site now boasts over 60,000 members, a number that will surely continue to grow as more consumers feel the urge to influence the way their favorite products are advertised through various forms of media.
-(Scenario 3-3) Zooppa was created to inspire what type of content?
A) branded entertainment
B) creative advertising
C) subliminal advertising
D) consumer-generated content
Correct Answer:
Verified
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