Once they decide they need something, what is typically the first option for consumers to take, and sometimes all that is needed, as they begin to think about a product purchase?

Question

Quizplus · Accepted Answer

Conducting an internal search for information is typically the first option for consumers when they begin to think about a product purchase. This involves recalling information from past experiences and knowledge to make an initial evaluation of possible options. Often, this can be sufficient for making a purchase decision without the need for conducting an external search or developing a consideration set or evaluative criteria.

Once They Decide They Need Something, What Is Typically the First