Which phenomenon is experienced when the consumer's current situation is unsatisfactory, mental discomfort or anxiety are recognized, and the individual becomes motivated to take action?

Question

Quizplus · Accepted Answer

The phenomenon described in the question is a need state, as it refers to the psychological state of feeling unsatisfied and motivated to take action to fulfill a need or desire. Habit refers to a behavior that is done repeatedly and automatically, without much conscious thought. Cognitive dissonance refers to the discomfort or confusion experienced when a person's attitudes or beliefs are inconsistent with their behavior. Involvement refers to the level of personal relevance or importance a consumer attaches to a particular product or brand.

Which Phenomenon Is Experienced When the Consumer's Current Situation Is